COVERIS has announced plans to put the spotlight on its efforts to close the plastic packaging loop at Plastics Recycling Show Europe (PRSE) next month.
The packaging manufacturer joins the plastic recycling supply chain at PRSE for the first time. As the industry navigates an evolving regulatory landscape, Coveris said it remains ‘at the forefront’ of sustainable innovation with its dedicated recycling business, ReCover.
With the EU’s Packaging and Packaging Waste Regulation (PPWR) and UK’s Extended Producer Responsibility (EPR) redefining industry obligations, ReCover is described as playing a pivotal role in advancing Coveris’ No Waste vision and compliance with legislation.
By increasing the availability of high-quality recyclate, ReCover provides a new source of recycled content for Coveris to integrate into its packaging solutions.
With goals to increase plastic recycling capacity to 50,000 tonnes by 2026 and 90,000 tonnes by 2030, ReCover is scaling up efforts to support both Coveris and its customers in meeting legislative and sustainability demands. This includes ‘pioneering’ recycling methods to maximise material recovery from different film waste streams.
Launched in 2023, Coveris’ ReCover recycling facility in Louth, UK, employs de-inking technology to remove ink from printed polyethylene films. Transforming waste into high-quality recycled PE resin, known as ReGen, the recycling line processes bailed and reeled feedstock which is then ground into flakes, de-inked, washed, dried, and repelletised. The de-inking line enables printed plastic waste that was previously downcycled into lower grade materials such as building films, to stay within the supply chain as part of a circular process and feature as recycled content in Coveris’ packaging such as tissue overwrap films, collation films, and mailing bags.
Philipp Niehues, Coveris’ ReCover business development director, said, “Plastic recycling has long been a core part of our business, and through ReCover, we are closing the loop by expanding recycling capacity and pioneering new de-inking technology to support the development of Coveris’ sustainable packaging solutions. We are seeing increasing interest from our customers in circular solutions, and we are able to take their high-quality waste films for ReCover’s recycling process, which are used as recycled content in our packaging. We look forward to connecting with industry leaders and showcasing our commitment to sustainable innovation.”
PRSE takes place from April 1-2 at RAI Amsterdam.
