TESCO is launching its biggest ever survey into Brits’ grape-buying preferences using new clearly labelled packaging.
The packaging will clearly define the grapes by one of three main criteria – tropical flavour, candy flavour, and crunchiness.
Early feedback from the ‘fruitology’ trials, which are taking place in 220 large format Tesco stores across the UK, has revealed UK shoppers favour their grapes primarily by crunchy texture, next by tropical flavour and, lastly, by candy flavour.
Tesco fruit technical manager, James Cackett, said, “If you ask anyone how many grape varieties there are, most people are likely to tell you three – red, green and black. And that was pretty much the case until the turn of the century when fruit breeders began looking at how to naturally improve flavour, crunchiness and sweetness, which is a wholly natural process, to deliver better quality grapes all round.
“Now with the advance in breeding technology we have the possibility to draw from many hundreds of new grape varieties which will allow us to deliver exactly what our customers want, and that’s the reason why we have set up these trials. The fruitology trials allow us to better gauge and understand the attributes our shoppers prefer.”
