SABERT Corporation Europe has announced it has become a founding member of the newly formed Alliance for Fibre-Based Packaging.
The Alliance has been created to provide a voice for the fibre-based packaging industry in the development and implementation of waste and recycling policy the UK. Other members include McDonald’s; Costa Coffee; M&S; Huhtamaki; Seda; Benders; Colpac; Sonoco; ProAmpac; Coveris; Graphic Packaging; and the European Carton Makers Association (ECMA).
“We are proud to be working with other businesses across the fibre-based packaging value chain,” said Alex Noake, senior VP and MD of Sabert Corporation Europe. “The Alliance will focus on the benefits of fibre-based and fibre-based composite (FBC) packaging, which perform critical packaging functions to protect food and other consumer goods, provide consumer safety and hygiene, and enable convenience and efficiency.”
The creation of the Alliance comes at a critical time for the development of waste and recycling policy in the UK, with the introduction of Packaging Extended Producer Responsibility (pEPR) this year and the ongoing implementation of Simpler Recycling, which will standardise business and household recycling collection across England.
“Sabert has over 40 years’ experience in manufacturing innovative, value-added products with manufacturing capabilities evolving to include all substrates,” added Alex Noake. “Over a decade ago, Sabert was the first to bring quality, functional Bagasse Pulp packaging solutions to the European market, setting the gold standard. In 2025 bagasse and paperboard remain at the heart of our R&D efforts as we aim to push the boundaries of what’s possible with fibre-based packaging. We will have some exciting announcements during the year.”
