WESTBURY Packaging and CackleBean, a purveyor of eggs, have collaborated on a project to create a ‘beautiful and sustainable’ retail packaging solution.
CackleBean, founded in 2013, is based at Cackleberry Farm at the foot of a hill just outside Stow-on-the-Wold in Gloucestershire. Run by Paddy and Steph Bourns, their rare breed flocks are entirely free range and live in traditional chicken houses on 12 acres of land.
Their eggs are sold via high-end stockists and direct to chefs, restaurants, pubs, makers and bakers in London and the local area.
The goal was to create a packaging design that protected the product and also conveyed the quality of the CackleBean eggs. By opting for an ‘intricate, highly detailed’ print, a hexagonal shape for both the outer and the fitment, and ‘eco-friendly’ materials, the aim was to capture the eye and leave a lasting impression.
The new box is made from paper-based corrugated packaging, described as boasting ‘superb’ structural and technical qualities, as well as ‘excellent’ sustainability, recycling and biodegradability credentials. The packaging contains no additional glue, is printed with water-based inks, and is made of 100% corrugated material.
Paddy and Steph Bourns said, “This new packaging has been a labour of love and it’s our pride and joy to introduce it to our customers. We came up with the concept 15 years ago and recently we’ve worked very closely with Westbury Packaging to make it into a reality. Our new boxes deliver on many fronts – functionality, sustainability and excitement. We’re very pleased with the finished product.”
Cameron McColl, sales director of Westbury Packaging, added, “It’s a pleasure to have customers such as Cackleberry. We have loved working on this highly innovative project with Paddy and Steph as we have been able to apply our innovative skills towards creating an exciting, sustainable solution. Their brand is beautiful. We’ve been delighted to be able to reflect this in our products we make and supply them.”
