QR Squared, a new digital service designed to help brands future-proof their packaging through certified QR codes, is being launched.
Powered by GS1 standards, QR Squared will introduce a platform to create and download Digital Link QR codes for all sectors. Described as an ‘industry first’, this will provide a transition from traditional barcodes to 2D barcodes, from enterprise businesses to challenger brands of all sizes.
Ahead of packaging change initiatives, including the discontinuation of barcodes and the introduction of Digital Product Passports, QR codes are tipped to become an essential tool for businesses. The QR Squared solution enables brands to upgrade their current barcodes to QR codes, which will scan at point-of-sale at retailer checkouts. The same QR code is scanned by customers to access more information on the brand or product.
Part of the Polytag Group, QR Squared’s analytics dashboard service enables brands to know how their on-pack QR codes are performing. GS1 standards enable batch-level inventory management, as well as the option to include expiry dates and serial numbers in the QR codes to unlock supply chain opportunities.
Anne Godfrey, CEO of GS1 UK, said, “The launch of QR Squared marks a significant step forward in transforming how we track, trace and engage with packaging. The GS1 UK team has worked closely with Polytag to ensure that the platform meets the highest requirements for GS1 standards, a collaboration that illustrates how innovative thinking and partnerships can lead to actionable solutions that deliver real value to businesses, consumers, and the planet alike.”
Alice Rackley, CEO of QR Squared and Polytag, added, “To brands that want to elevate their on-pack labelling and leverage next-generation QR codes powered by GS1, QR Squared provides the best value solution in the market today. QR codes can operate at barcode level unlocking meaningful consumer communication opportunities to those businesses that want to get ahead of the curve. The team behind QR Squared are confident that the solution launching today – in partnership with GS1 – will transform many industries.”
Subscription to the platform starts at £10 per month with no payment required until the QR codes are live on pack.
