INDUSTRIAL products manufacturer ROCOL has refreshed the packaging of its SCRUBS product, with a new identity designed to be more ‘modern, distinctive, and sustainable’ than ever before.
The upgraded packaging of the SCRUBS bucket is made from 30% recycled plastic. The wipes and liquid inside remain unchanged.
The refreshed bucket is now a ‘bold’ blue, described as embodying the premium signature of the SCRUBS hand and tool wipes brand. Its dual-textured design has an abrasive side that is said to remove tough deposits without damaging surfaces, making it suited for those working in the construction, automotive and manufacturing industries in particular.
ROCOL reaffirms this also aligns with ITW Fluids’ broader portfolio, ensuring greater brand visibility and impact. The updated label design aims to provide a ‘high-impact, modern aesthetic’.
Dr Lisa Marholt, product manager in Germany at ITW Industrial Solutions, said, “The new packaging marks an important step in SCRUBS commitment to the environment, which the brand will continue to pursue. A go-to product for professionals working in a wide range of industries, it was important to keep the ultra-effective wipes the same, whilst bringing the packaging a modern refresh in line with our values.”
