THIRD-party logistics provider Kammac has reported a ‘surge’ in wellness-related business at the start of 2025, driven by health-conscious trends such as Dry January and Veganuary.
The company revealed it has seen notable increases in orders across categories such as alcohol-free beverages, wellness drinks, plant-based snacks, and even weighing scales.
One standout category was kombucha, with Purearth’s product line achieving cumulative growth of 21.3% since September. January orders alone were 14.66% higher than the four-month average leading up to the month, demonstrating sustained interest in health-conscious beverages.
Plant-based snacks have also experienced growth. Working with LoveRaw, Kammac reported a cumulative growth of 4,066% in this category since September, with streamlined and professional logistics solutions said to be a key part of the success.
Kully Dhaliwal, finance director at LoveRaw, said, “Since partnering with Kammac, we have had an excellent experience and found their team to be both professional and responsive to our specific business needs. Kammac set up a dedicated project team to handle every aspect of our transition, from operations and fulfilment to commercial and technical integration. This thorough approach allowed us to gain a clear understanding of fulfilment costs on a per-product basis, which was crucial for ensuring we stayed within our budget.”
Alcohol-free beverages also experienced growth leading up to January. Shipped volumes of 0% alcohol products followed a strong upward trajectory, with total cases shipped increasing by 4,775% from October to December.
Demand for health-related products like Tanita’s weighing scales also saw an uptick, with order quantities growing by 71.50% in the last quarter.
Alec Hunt, director of e-commerce and value-added services at Kammac, said, “Consumers are continuing to see the New Year as the time to embrace a healthier lifestyle. Our e-commerce and logistics teams are highly experienced in managing these upticks in volume and we are all working hard to make sure we play our parts in helping improve the UK’s wellness routines.”
Kammac added that it is now set to expand its capabilities to meet rising demand for health-conscious products.
