BERRY Global is launching three smaller sizes – 15ml, 20ml and 25ml – into its Exclusive Stick and Refill range.
Described as ‘ideal’ for face colour cosmetics, lip care, multi-use cosmetics and sun care, Berry said the new sizes maintain the Exclusive range’s offering of an ‘aesthetic brand-enhancing’ pack designed to circular principles.
The stick can be manufactured in post-consumer recycled (PCR) plastic and its mono-material polypropylene (PP) construction enables recycling, where the appropriate recycling infrastructure exists, at the pack’s eventual end of life. The refill stick is said to offer a weight saving of approximately 11.5g over the initial stick and as well as promoting material reduction and re-use, it can be produced in up to 100% of Berry’s proprietary CleanStream PCR PP, which is suitable for contact sensitive applications.
The new smaller sizes retain the conical design of the existing larger formats. The straight sides across both the base and cap are intended to create an attractive profile and large platform for branding, with a choice of colours and decorating options for complete personalisation.
“Our smaller Exclusive and Refill sticks enable brands and retailers to expand their product ranges with a convenient size pack that retains its looks and sustainability benefits while also offering the opportunity for a lower entry price point,” said Lara Alemany, global marketing director, Berry Global. “In addition, the availability of the 50ml and 75ml versions allows the creation of family ranges, which help to encourage brand loyalty.
“The smaller size Exclusive sticks open up new opportunities for beauty and personal care brands while continuing to support their sustainability objectives and commitments.”
