AUSTRALIAN-based skincare brand Conserving Beauty has chosen renewable and compostable NatureFlex films for use within its sachet packaging for cleansing wipes.
Conserving Beauty is known for dissolvable and compostable skincare solutions including ‘world-first’ dissolving cleansing wipes, sheet masks, and zit strips.
Launched in 2021, the company has won global industry awards in Australia, the UK and the USA. Conserving Beauty aims to reduce the beauty industry’s water, carbon and waste footprints through innovation alongside conservation research.
The business has matched its products with a new Econic compostable packaging sourced from Convex, the New Zealand converter. The sachet material includes a layer of NatureFlex from Futamura, laminated to paper and another biofilm for hermeticity.
NatureFlex films are produced from renewable wood pulp and meet the relevant standards for industrial composting, including AS4736, EN13432 and ASTM D6400. They are also certified for home composting according to the Australian home composting standard AS5810, to the French standard by Din Certo and to OK Compost Home protocol.
Natassia Grace, founder and CEO of Conserving Beauty, said, “I am delighted to have found this packaging solution for our dissolving wipes and sheet masks. It was very important for me that the packaging matches the ethos of my brand.”
Tamaki Kaga, regional sales manager at Futamura, added, “We are very pleased that our NatureFlex film has been chosen to be part of this solution for Conserving Beauty. Conventional structures for this type of product would have used combinations of plastics and foil, rendering them unrecyclable. Our renewable and compostable films are a good choice for this type of application, enabling a valid end of life option.”
