A new Rio Punch flavour of Monster Energy has been launched in a can paying homage to Brazil.
Featuring the green and yellow of the country’s flag, the can design also makes reference to Rio de Janeiro – including carnival motifs and a visual of Christ the Redeemer. Coca-Cola Europacific Partners said that the design is ‘guaranteed’ to deliver maximum stand-out on shelf.
The new flavour combines the ‘powerful’ Monster Energy blend with a ‘unique’ tropical combo of exotic flavours featuring notes of sweet papaya, vanilla ice cream and blackcurrant, inspired by a popular Rio de Janeiro dessert.
Helen Kerr, associate director of commercial development at Coca-Cola Europacific Partners GB, said, “Over the past year, Monster has driven more than half of innovation sales in energy drinks – adding an impressive £84.7 million in value to the category. Shoppers love the bold, flavour-packed Monster Juiced range, which is up 18.1% in value and growing faster than both the flavoured energy segment and the total energy category.
“Every year our Juiced launches are among the top-performing launches in energy drinks. We’re confident Rio Punch, which is already one of our top sellers in the US, will continue that trend, and we’re excited to see how retailers bring the launch to life in-store.”
