COCA-Cola Europacific Partners (CCEP) is launching a limited-edition cherry version Valentine’s Day Dr Pepper Zero Sugar variation in a ‘playful’ packaging design.
Featuring roses front and centre, CCEP said that the packaging is guaranteed to deliver maximum stand-out on shelf, particularly over the Valentine’s Day period. In testing, more than 70% of consumers ‘loved’ the concept and were interested to try.
The 4-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2% year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
Available from January 27, the drink will be available in 330ml, 500ml, 2L, and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners GB, said, “Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category.
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store!”
