JACK Daniel’s and Coca-Cola ready-to-drink (RTD) has been crowned the winner of the Pre-Mixed Spirit category at the 2025 Product of the Year Awards.
The launch in March 2023 brought two iconic brands together to offer a convenient, consistent bar quality drink for consumers to enjoy at home. Voted by a panel of 8,000 shoppers, both brands said that the win reflects the popularity of the product among consumers and retailers alike.
To date, the drink – which includes variants with and without sugar – has generated more than £55 million in sales. The Zero Sugar variant caters to rising demand for low and no sugar options, contributing 16% of sales so far and showing ‘strong’ growth potential.
To help deliver visible value for convenience shoppers, the brand introduced price-marked packs last summer – with the brands explaining that value remains one of shoppers’ primary purchase motivations.
Elaine Maher, associate director of alcohol ready-to-drink at CCEP GB, said, “We’re absolutely thrilled to win this prestigious award, particularly because it’s voted for by consumers themselves. It’s the ultimate seal of approval, and with 71% of shoppers more likely to buy a product that has won, the drink is set to go from strength to strength.
“This achievement is a powerful reminder of why we’re so passionate about innovation and delivering what consumers want in the ARTD category – which is worth £554m in GB[6]. It’s the perfect way to kick off what’s set to be a very exciting year for our ARTD portfolio, with incredible new launches and campaigns set to unlock continued growth.”
