ALUMINIUM packaging specialist Ball Corporation has secured a minority investment in Meadow, a Sweden-based packaging technology company.
The partnership will support the production of fully recyclable aluminium cans as pre-filled cartridges for personal and home care products. Ball will supply cans and ends, which will be placed in reusable dispensers and brought to market as Meadow scales up operations.
“Ball is committed to developing low-carbon circular aluminium packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care,” said Jay Billings, president of Ball Growth Ventures at Ball Corporation. “We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals.”
Meadow’s packaging solutions leverage fully recyclable aluminium cans, so far dedicated primarily to beverages, in other product categories, supporting circularity. Ball revealed it can provide the Meadow solution with a ‘global network of facilities and multi-market reach’.
Victor Ljungberg, CEO of Meadow, added, “With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories.”
The MEADOW KAPSUL technology is available at scale to the market with an expected debut in stores in 2025. The solution sees a can that serves as a cartridge, pre-filled with products such as soap or shampoo, placed in a reusable dispenser.
Ball and Meadow will showcase their innovations during Paris Packaging Week 2025 at the Global Aerosol & Dispensing Forum (ADF) from January 28-29, where MEADOW KAPSUL is also a finalist for the ADF Concept of the Year Award.
