TOSCA has teamed up with Avery Dennison to support its transition to reusable plastic pallets and reduce emissions across its European supply chain.
By adopting Tosca’s pooling model, the collaboration is said to have delivered ‘significant’ operational efficiencies while cutting nearly 500 tons of CO2 in just one year.
Avery Dennison recognised the need to optimise operations due to increasing demand for wooden pallets. Tosca has provided the solution with its reusable L1 plastic pallets. Initially, Avery Dennison aimed to replace its own pallets with a more efficient solution. This expanded to switching much of its supply chain to Tosca’s plastic pallets.
A key challenge has been convincing customers to accept goods on plastic pallets. Both sales teams worked together to demonstrate the operational and environmental benefits of this choice.
The official partnership began in 2022, and Tosca’s plastic pallets are now used in 13 Avery Dennison factories and distribution centres, shipping to over 400 customer locations across Europe.
“Our focus is on the recyclability and circularity of our packaging. By partnering with Tosca, we are moving in the right direction,” said Violeta Gómez Valdivieso, central packaging leader at Avery Dennison. “For example, the PPWR requires that at least 40% of transport or sales packaging be reusable by 2030, and Tosca’s plastic pallets meet these requirements.”
Felix Van Ouytsel, sales director UK/Ireland at Tosca, added, “At Tosca, we work side by side with our customers in long-term partnerships, and our successful collaboration with Avery Dennison is the perfect example of this. Both companies strongly believe in the concept of continuing the loop.”
