MACPAC has designed and produced a dome-shaped pack for Martin’s Chocolatier’s new snow globe chocolate Santa and snowball truffles product.
Martin’s Chocolatier provides luxury chocolates from artisan chocolatiers. The online retailer required a unique snow globe-type pack capable of holding a hollow chocolate Santa and snowball truffles in place, and could also be easily inverted by the consumer to dust icing sprinkles over the chocolates.
Thermoformed packaging manufacturer Macpac revealed its in-house design team developed a clear two-piece pack with ‘robust’ domed lid that clips to a separate base. The 100% recyclable snow globe is produced from lightweight rPET and incorporates a friction clip mechanism with added transparent self-adhesive security tabs.
Philip Ahn from Martin’s Chocolatier said, “Our vision for this product was an eye-catching pack design that not only made the perfect festive centrepiece but that could actually be used like a traditional glass snow globe, while still maintaining the integrity of the chocolate contents. It was a big ask and we approached Macpac after several failed prototypes from another company who was unable to create a dome pack that met the necessary strength requirements or was able to function as a snow globe.”
Neil Greenhalgh, sales engineer at Macpac, added, “There were a number of design issues to overcome with this project. Part of the brief was for the forming to grip and hold the hollow chocolate mould tight enough that it could be turned upside down. Holding such a delicate item tight without damaging or crushing it was a challenge!
“This meant that the holding of the Santa in position by his feet was literally touch and go but the team pulled out all the stops to get a design that matched the brief and we are delighted with the end result.”
The chocolate snow globe is supplied in a special cardboard presentation box and features a winter wonderland scene.
Macpac designs and manufactures a range of thermoformed packaging for the food industry, including bespoke trays, box inserts, clam packs and flow wrap trays.
