SCOTTISH drinks firm Magnum has announced its new Kirkcaldy production and bottling centre is now at full capacity as it prepares to distribute over 30,000 litres of cream liqueur in time for Christmas.
Magnum is described as an industry ‘pioneer’ when it comes to sustainable packaging. The product has always been contained in a stainless-steel flask since its initial launch in 2024. The container is designed to be reusable and recyclable. It is also designed to keep the liqueur chilled at the optimum temperature, without the need for ice.
Earlier this year, Magnum launched the dedicated facility, making it the only cream liqueur exclusively crafted and bottled in Scotland using single malt Scotch whisky.
Magnum revealed it sees a 30% boost in global sales during the festive season. A team of six is managing Magnum’s Christmas production and global distribution centre from its single Kirkcaldy base. Around 40 bottles of Magnum per minute are flying off the production line in the run up to the big day.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing and distribution plan.
Magnum director Lee Schofield said, “It’s starting to feel like Santa’s workshop as our production line and global distribution centre goes into overdrive to meet peak consumer demand over the Christmas period. We see a 30% boost in global sales during the festive season, which is the most popular time of year for cream liqueurs.
“Our dedicated team is now pulling out the stops to make sure Scotland’s only Scotch malt whisky cream liqueur keeps glasses topped up in homes and bars around the world this Christmas.
“Our strategy is to continue introducing Magnum to globally significant ‘cream’ liqueur markets, including Scotland, the rest of the UK, Canada, South Africa and the United States.”
Magnum’s production and bottling centre is being developed and managed by QAS Group, a supply chain provider for the spirits industry. QAS owns and operates the facility on the Mitchelston Industrial Estate in Kirkcaldy.
The £1 million facility boasts a dedicated cream vat, as well as specialist rinsing, filling, capping and labelling equipment. It also houses Magnum’s liquid and dry goods all under one roof.
