FALCONER Print & Packaging has produced a range of ‘luxurious’ gift carton packs for Yorkshire distiller Sloemotion.
Sloemotion required a solution to accommodate two of their brands, each with identical bottle sizes. Falconer explained that it provided a design that enabled the use of a single cutter for the bottle fittings and bases, while still allowing for distinctively printed outers for each brand.
For one of the brands, Sloemotion required an eight-pack – a challenge that Falconer revealed it transformed into a ‘striking and practical’ gift pack.
By designing a carton profile that accommodates multiple product configurations across both brands, Falconer explained that Sloemotion benefited from production efficiencies without compromising visual appeal. The design features a front aperture that allows consumers to view the bottle labels.
The cartons were produced using Incada Excel 540-micron reverse side out, selected for its ‘uncoated, earthy feel’. Incada is manufactured in Workington by Holmen, ensuring a small carbon footprint due to the proximity of all three companies involved in the production process.
The cartons were then printed in four colours and finished with matt varnish.
Joff Curtoys, founder and director of Sloemotion Distillery, said, “The finished products speak for themselves – excellent design, crisp print quality and flawless execution. The Falconer team were instrumental in resolving challenges, particularly around the eight-pack’s front aperture, where they suggested solutions to prevent bowing.”
Falconer’s Colin Pow added, “It’s been a pleasure to work with Sloemotion on these luxurious packs. Our goal was to deliver packaging that combines functionality with striking aesthetics, emphasising the premium nature of Sloemotion’s brand. The collaboration highlights the close-knit relationships within our local supply chain – from the board’s manufacture to the final product’s creation.”
