CATHEDRAL City has announced the relaunch of its 200g price-marked packs (PMPs), following new consumer insight findings.
Recent research shows that 78% of consumers are now ‘very value-led’ and 66% are actively seeking ways to extract more value from the cost of their weekly shopping trips – whilst also still getting quality.
As a result, Cathedral City is aiming to meet the demand with the relaunch of its PMPs range, with the packs of both its mature and extra mature marked at £2.59
Abi Armson, senior brand manager at Cathedral City, commented, “We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs. PMPs are important for both shoppers and retailers, which is why we have decided to bring them back. This move reaffirms our commitment to providing value for money without sacrificing the premium quality that Cathedral City is known for.
“Cathedral City cheese is purchased by nearly half (43%) of UK households, reflecting its popularity and trust among consumers. With the addition of our price–marked packs, we communicate value for money effectively within the convenience channel, ensuring transparency and confidence in purchasing decisions.”
