BERRY Global Group has partnered with Brookfield Drinks to launch a new spring water range in a bottle made completely from Prevented Ocean Plastic.
The firm said it is estimated that every 500ml bottle of the NEW WTR, which is made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution, will stop the equivalent of 1.7 plastic bottles entering the ocean.
Berry Global worked with Brookfield to create a custom bottle design in line with the requirements for efficient filling while ensuring a strong shelf presence and convenience for the end-user. The bottle features an embossed NEO WTR logo to maximise branding, along with the ‘eye-catching’ wraparound label that highlights the bottle’s Prevented Ocean Plastic origins.
Berry’s experts ‘rapidly’ sourced the Prevented Ocean Plastic and provided initial bottle samples for Brookfield to assess. To speed up the project once the final bottle design had been agreed, the mould was created and a pallet of bottles produced for testing.
The Prevented Ocean Plastic, supplied by Bantam Materials, is a high quality, certified, and award-winning recycled plastic material that has been collected from coastal areas at risk of ocean plastic pollution. NEO WTR uses material sourced from Indonesia, the world’s second largest contributor to ocean plastic pollution.
Joe Horton, sales and marketing director at Berry Global, said, “We are delighted to have worked with NEO WTR on this very important project. The bottle is an excellent example of how a practical solution can quickly be developed to support NEO WTR’s sustainability objectives and tight commercial timings. It also demonstrates how businesses can achieve More Together in achieving their sustainability objectives.”
Nigel McNally, MD of NEO WRR, added, “We are very proud to be the first in the category to bring this type of bottle to market, which represents a massive advancement in packaging for soft drinks. Our 100% Prevented Ocean Plastic bottle with recyclable cap and label offers an environmentally positive option that actively tackles the growing problem of ocean plastic, but it was imperative that the bottle still delivered a positive user experience as well. Berry Global’s contribution has been critical in achieving all our objectives and the company was able to meet the tight deadlines for a successful on-time launch.”
In 2021, Packaging Scotland spoke to Raffi Schieir, director of Bantam Materials, on Scotland’s role in Prevented Ocean Plastic. To read the article click here.
