Award-winning upgrade ‘marries functionality and elegance’ for granola packs

Lizi’s Granola new packaging

Lizi’s Granola, by UK cereal manufacturer Life Health Foods, has received an award-winning upgrade to its appearance from flexible packaging manufacturer Korozo Group.

This sees the brand’s products in stand-up pouches that are reverse printed in 10 colours using Korozo’s flexographic printing presses, then finished with a matte lacquer. A UV-resistant gold ink has been added to give a ‘luxurious’ appearance, with a special mirror silver ink enhancing the metallic elements of the pouch’s design while preserving recyclability. Laser scribing and an integrated zipper are designed to enhance the consumer experience when opening and re-closing the pack.

Claiming a Gold Award at the recent 2024 Crescents and Stars for Packaging Awards, the pack’s structure features Korozo’s proprietary KoroRCY film laminated to a white PE, creating a fully recyclable mono-material stand-up pouch.

Irem Altinay, field sales manager, food flexibles, UK & Ireland at Korozo Group, said, “Designed for Lizi’s, this standout pouch is not only glorious to behold and handle, but it also perfectly marries functionality and elegance to enhance the premium granola experience. Best of all, it is ready to recycle so gives the brand the perfect circular and sustainable packaging solution, today and for the future.

“Our focus on delivering sustainability, pack by pack, is matched by our dedication to exceeding market demands and environmental expectations. This aligns with the expectations of brands we partner with around the world and consumers who buy their products. Having helped Lizi’s realise this vision, recognition of the pack in a prestigious industry awards programme underlines our commitment to innovation and sustainability.”