AMCOR has been recognised at the 35th Packaging Innovation Awards (PIA) for its AmPrima Plus solution for coffee.
Sponsored by Dow, the award recognises excellence in packaging and encourages advancements in sustainability and performance. The Special Award category, won by Amcor, is dedicated to emerging markets and breaking frontiers in mono-material packaging.
Amcor’s AmPrima solution has been commended for its application in recycle-ready coffee packaging. The new pouch is said to offer coffee producers a 68% reduction in carbon footprint when compared to traditional packaging alternatives. This claim is based on a packaging lifecycle assessment using Amcor’s ASSET model, certified by Carbon Trust.
Recent research from Amcor reveals sustainability claims positively influence 44% of coffee consumers when making purchasing decisions. One in five respondents indicated they would forgo purchasing a coffee product if they perceived it to be unsustainable.
Giorgio Dini, marketing manager for coffee at Amcor, said, “Coffee roasters are actively looking for ways to be more sustainable. At the same time, they must preserve the freshness and aroma of their coffee, so any packaging change, first and foremost, needs to maintain product quality.
“Our AmPrima Plus is the perfect solution for Nordic coffee leader Kjeldsberg, with whom we won this award. It is a mono-PE pouch that offers a high barrier to prolong the freshness of coffee. It runs seamlessly on coffee roasters’ packing machines and is readily recyclable in most European countries as certified by Institute cyclos-HTP.”
Designed in accordance with the circular economy for flexible packaging (CEFLEX) guidelines, AmPrima Plus helps brands move away from a multi-material, non-recyclable structure to a mono-material solution that allows for easy recycling and bolsters sustainability claims.
