AMCOR has launched its new AmPrima Flowpack Pro solution for bakery products.
The mono-material solution is described as recycle-ready and also the first recycle-ready flexible packaging solution with no EVOH and PVDC available on the market for flatbread.
Previously, the bakery sector has relied on non-recyclable packaging, containing coatings such as PVDC, among others, to provide the oxygen barrier required for the storage of products.
Amcor’s AmPrima Flowpack Pro solution is suitable for applications such as flatbread and packed pastry. The innovation was developed at the Amcor Flexibles site in Ledbury, UK.
“Bakery producers require packaging with specific properties to maintain product freshness and quality. With the evolution of our AmPrima for bakery range, we are proud to launch the new recycle-ready FlowPack Pro solution for the bakery market,” said Vitor Mota, product development director.
“We are committed to helping bakery producers and retailers move closer to their sustainability goals and meet the rising expectations of consumers for more sustainable packaging. This is also an exciting development for Amcor, as we continue to progress towards our pledge to develop all our packaging to be recyclable or reusable by 2025.”
