UPM Raflatac launches new solution to promote plastic packaging reuse

UPM Raflatac is expanding its direct thermal linerless label offering with the launch of its new OptiCut WashOff solution.

The linerless label is designed for returnable and reusable plastic food containers, including PP, HDPE, and PET crates used in food logistics.

UPM Raflatac explained that the OptiCut WashOff label, which is compatible with most direct thermal printers and weighing scales, offers ‘excellent’ washability and easy, adhesive residue-free separation for both industrial processes and home washing machines.

In addition, the firm said the solution offers ‘minimised service spend, increased efficiency with a longer maintenance cycle, flexibility to print and cut to any length, and is carbon neutral certified Climate Impact Partners in accordance with The CarbonNeutral Protocol’.

Andoni Rodriguez, director, business segment logistics, retail, office and linerless at UPM Raflatac, said, “As retailers, HORECA and logistics companies are increasingly shifting towards returnable and reusable containers, we are thrilled to introduce our new wash-off solution for direct thermal printing. With the largest global distribution network for direct linerless products, we are proud to now offer our partners the OptiCut WashOff label. This solution demonstrates our commitment to innovation and to supporting our customers on their sustainability journey.”