ULMA Packaging has appointed Lee Driscoll as UK sales manager for traysealers.
With nearly 20 years’ experience selling capital equipment, Lee will be tasked with promoting the standout features of ULMA’s machines, including ‘high-speed performance, compact design, fully automated turnkey solutions and hygienic construction’.
Reporting directly to ULMA Packaging UK MD James Couldwell, Lee will focus on generating new customer leads and identifying sector opportunities. He will also collaborate with regional sales teams.
“I was attracted to this role due to my previous working relationship with James Couldwell and ULMA’s strong product reputation,” Lee said. “The strategy James outlined for the future of ULMA’s traysealers was very appealing. ULMA’s dedication to quality and the goal of enhancing the traysealer product line was something I wanted to be involved in.
“This is an exciting opportunity to join a company with a clear vision and a strong commitment to delivering advanced traysealing technology. I look forward to developing strong, long-term relationships with both new and existing customers.”
MD James Couldwell added, “We are delighted to have Lee join our team. His extensive experience and in-depth knowledge of the food industry’s packaging machinery, combined with his passion for delivering customer-centric solutions, make him the ideal candidate to lead the traysealing portfolio. With his expertise, we are confident that he will play a key role in taking our traysealer range to the next level and help achieve our ambitious growth plans in both the UK and Irish markets.”
