LINERLESS labelling tech specialist Ravenwood has unveiled a new solution for retailers looking to use recessed carton board trays with removable plastic lids.
The move means packers can now run both flat-bottomed and recessed trays on the same machine without the need for ‘complicated’ change parts.
Ravenwood said this increases efficiency and flexibility in production and enhances the versatility of the firm’s Nobac 5000 linerless applicator.
Previously, recessed trays with lids were typically labelled using a C-Wrap label along with an additional plastic tamper-proof label that had to be applied by hand to the reverse of the pack. The new solution utilises a D-wrap linerless label that spans the top of the lid, wraps down the sides of the tray, and adheres to the base. The requirement for an extra tamper-proof label is no longer necessary.
Jan Rees, Ravenwood’s UK sales manager, explained, “This is a significant milestone for Ravenwood as we continuously seek innovative solutions to tackle labelling challenges with linerless.
“And for consumers with busy lives, who consume on-the-go meals, it allows for easy disposal and ensures that packaging can be recycled alongside other household items. This convenience not only supports sustainable practices but also reduces waste in landfills, making it a responsible choice for those seeking quick and climate conscious meal options.”
Ravenwood added that the combination of recessed carton board trays and lids is gaining popularity in the ‘food to go’ sector. These trays are easy to stack and store and are said to streamline the packaging process. Additionally, the clear lids can enhance visual appeal by showcasing the freshness of the product.
The new linerless solution has already been implemented by two UK food retailers across ranges of poke, buddha and katsu bowls.
