RECYCLING technology specialist Polytag has appointed two new executives to its C-suite.
Jonathan Anderson has joined as chief technology officer (CTO), while Will Addy becomes chief commercial officer (CCO). They will be tasked with helping to accelerate the company’s growth, which has gained momentum over the last year through partnerships with brands and retailers across the UK and Europe.
Jonathan Anderson has over a decade of IT experience. In his previous role at razorblue, he led research, development, and project management initiatives, working with clients in professional services and manufacturing. As CTO, he will spearhead the company’s technology strategy, focusing on the development and optimisation of Polytag’s Ecotrace Programme.
Will Addy has over 10 years’ experience in commercial strategy and business development. Most recently he was head of sales at Sedex, a specialist in supply chain services and transparency. Addy has also worked with the likes of GlobalData, Hyve Group, and MetLife UK. Polytag said his track record in scaling go-to-market strategies and building high-performance sales teams will be vital in expanding the firm’s customer base as demand for legislation-ready QR codes rises.
Alice Rackley, CEO of Polytag, said, “Since Polytag began in 2017, we’ve been all about proving and solidifying our technology as a go-to-market choice for FMCG brands and retailers to track its packaging throughout the lifecycle. Our recent partnerships with the likes of M&S and Ocado demonstrate that our technology is able to make a difference, and we are ready to onboard new team members to continue moving in the right direction.
“Anderson and Addy’s combined expertise in supply chain and technology and business development will be instrumental in delivering fantastic client support to our current roster and opening the doors to new companies, retailers, and businesses looking to get future ready.”
Jonathan Anderson stated, “It is an exciting time for Polytag as the company has recently gone from strength to strength. While QR codes continue to gain traction, a DRS is also on the horizon as a solution to improve packaging traceability. This places Polytag at the precipice of real change. I am ready to be on the team delivering a digital, data-first, and secure solution to the FMCG industry and wider supply chain as the industry looks to streamline and optimise processes.”
Will Addy commented, “Polytag is a unique business with a unique proposition, unlike something I have ever worked on before. Now is a key time for packaging and waste management industries to utilise data touchpoints from the supply chain to revolutionise recycling processes. I am privileged to have joined a brilliant, inspired team who are actively calling for change to promote the adoption of QR codes and push for new policies to modernise the waste management sector in the UK. There’s a lot of potential to make a difference, and I’m looking forward to working with industry and government partners to help modernise the UK’s waste management sector.”
