New BARA chair aims to help drive automation forward in the UK

Oliver Selby and George Thompson
Oliver Selby and George Thompson

BARA (the British Automation and Robotics Association) has named Oliver Selby as its new chair, succeeding George Thompson.

Oliver, who is currently FANUC UK head of sales, will be supported in his new role by vice-chair Rosie Davies from Reeco Automation Ltd.

As part of Automate UK, BARA’s remit is to promote and support the development and adoption of industrial robots and automation in the UK, providing a voice to government, industry and academia. With more than 20 years’ experience, Oliver is a long-standing supporter of the UK automation sector, and of manufacturing more widely.

Peter Williamson, CEO of Automate UK, said, “Oliver is an influential voice within the industry, his passion for all things manufacturing, automation adoption and future skills, will be a key factor in developing BARA alongside the existing committee, and with the full support of Automate UK.”

Oliver added, “I am excited to bring my knowledge, influence and passion for automation to a wider audience, and will be fully focused on delivering value to all facets of the BARA membership and other stakeholders – from OEM robot manufacturers and system integrators to companies in the supply chain, academic institutions and high value manufacturing catapults.

“However, it is also important to understand the challenges that manufacturers – particular SMEs – are facing. At BARA, we will strive to offer the right tools to manufacturers of all sizes, to ensure they can make the right automation choice for their business, with the right partners, and with the right technology, to futureproof their manufacturing operations as risk-free as possible.”