LOMA Systems has appointed its first-ever global marketing director.
Samantha Neves brings over 16 years of marketing and strategy expertise from Shell, where she built sustainable differentiation and industry thought leadership across lubricants, commercial and aviation fuels divisions. At Loma, she will focus on advancing the company’s marketing efforts through three core pillars: Customer Back Innovation (CBI), Continuous Improvement (CI) and Marketing Excellence (M/Ex).
Loma explained her leadership is expected to improve the company’s dedication to customer-focused innovation, driving new product development to meet customer needs while ensuring ongoing improvement in operational efficiency and marketing.
