GLASS packaging business Croxsons has teamed up with the Society of Independent Brewers (SIBA) to support the Indie Beer campaign, an initiative designed to promote the UK’s independent brewing community.
Croxsons, a SIBA Gold Member, will supply bespoke Indie Beer-branded crowns (crown corks) that help breweries show support for the campaign and highlight their status as independent producers of hand-crafted beer.
To make the campaign accessible to as many breweries as possible, SIBA is providing a 50% subsidy on the first 500,000 crowns.
The Indie Beer campaign seeks to make the Indie Beer mark a trusted symbol for consumers seeking quality craft and cask beer, brewed by independent brewers. The initiative has support from industry groups the Campaign for Real Ale (CAMRA), the Independent Family Brewers of Britain (IFBB), and the British Institute of Innkeeping (BII).
“SIBA is delighted to be working with Croxsons to provide new Indie Beer crowns for breweries to signify themselves as a part of the campaign and a genuine independent brewer,” said Neil Walker, head of comms & marketing. “By working together, independent brewers and suppliers can help consumers make a more informed choice, ensuring they’re buying beer handmade by real people who truly care about the quality and flavour of the beer they produce.”
Croxsons’ CEO Tim Croxson added, “By using Croxsons’ Indie Beer crowns, breweries can proudly showcase their commitment to quality and their independent status, helping consumers make conscious choices that support local businesses, protect pubs and contribute to a more sustainable beer industry.”
