ALDI is to roll out new packaging that highlights its higher welfare for all fresh chickens sold.
The supermarket has introduced new stocking density requirements for its chicken, which it said means they now have 20% more space than the industry standard.
Julie Ashfield, MD of buying at Aldi UK, said, “Animal welfare is of paramount importance to us, and we’ve been working hard with our suppliers to reduce stocking density to help us improve the welfare conditions for chickens.
“We’re already one of the UK’s largest providers of chicken and we’re proud that from next week, we can offer our customers access to higher welfare chicken at our unbeatable Aldi value.”