Aquafigure, a new hydration brand that combines a reusable bottle with interchangeable, collectible bottle cards, is coming to the UK following its success in its native Norway.
The company is looking for regional distributors to partner with, as well as retailers to run in-store trials.
Aquafigure consists of a 330ml bottle, said to be ‘ideally’ sized to fit in lunchboxes, into which consumers can insert the bottle card. As well as a range of its own designs, the company already has licensing agreements with The Smurfs, The Emoji Company and Manchester City striker Erling Haaland – the latter being a company shareholder and brand ambassador.
The bottles are currently available either in a ‘starter set,’ complete with four cards, or as a pre-filled option for those who want to drink water there and then. The bottle is manufactured from Tritan material and described as ‘dishwasher-safe and fully reusable’. The bottle cards, manufactured in PET, are also dishwasher-safe.
Designed to make hydration healthy and fun by encouraging younger consumers to drink water instead of soft drinks, Aquafigure was founded by entrepreneur Orjan Tunge Asbjornsen, his wife Kristine and their six sons, while on a family holiday.
“We wanted to give the kids a healthier option, but found that they saw water as something that wasn’t fun,” he explained. “From this conversation, the children’s creativity was unleashed and Aquafigure was born – a reusable bottle that can change along with your style and interests. We have carefully selected the best materials to ensure it can withstand hundreds of uses, and still look great with its interchangeable and collectible bottle cards.”
The brand was launched in Norway last summer and already has 37,000 followers on Instagram.
Now, Aquafigure is exploring partnership opportunities with UK-based distributors to help bring the concept to the nation’s supermarkets, toy stores and other retailers.
“We think kids and their families in the UK will absolutely love Aquafigure, so we’re seeking strategic partnerships with key industry players to enhance our presence in this region,” Orjan Tunge Asbjornsen added. “Aquafigure is focused on navigating these markets successfully and fostering valuable collaborations to fuel growth.”
