Sainsbury’s overhauls in-store bakery packaging in latest sustainability move

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SAINSBURY’S has made changes to several of its in-store bakery products in a bid to reduce plastic waste.

All doughnuts and pastries previously in plastic clam-shell style packaging are switching to cardboard and paper packaging, resulting in a 90% plastic reduction and reducing plastic packaging by 414 tonnes annually.

Doughnuts are switching to card boxes with a small window and twin-pack pastries, as well as croissants and cinnamon swirls, are moving to paper bags.

In-store bakery bread will see up to a 60% reduction in plastic through the removal of full plastic bags across loaves, baguettes, and batons. These have been replaced with recyclable paper bags with a plastic window – saving around 152 tonnes of plastic a year.

Sainsbury’s said that the window on the new packaging can be easily separated from the card box and paper bag and be recycled at any front-of-store recycling points, whilst the card and paper can be recycled at home in kerbside recycling.

The supermarket also recently launched its ‘Good to Know’ logo to help customers find products that are more sustainable – such as those with reduced plastic packaging.