Saica Fresh to be showcased at Madrid’s Fruit Attraction

THE Saica Fresh packaging solution is set to be showcased at the Fruit Attraction in Madrid from October 8 to 10.

The new complete packaging solution from Saica Group offers a ‘unique’ end-to-end approach that allows for a ‘comprehensive’ review of the customer value chain from start to finish.

The company said it will use its presence at the international event to officially unveil the initiative, a suite of complete packaging, corrugated cardboard and flexible packaging solutions, which seeks to help customers take care of their fresh produce brands, reduce food waste and contribute to the circular economy.

Saica Fresh is based on five pillars and ‘unique value propositions’: food science, comprehensive solutions, products, R+D+i and sustainability. Saica’s R+D+i teams apply their knowledge to ensure that the customer is using the ‘most appropriate and sustainable’ packaging technology and material, while increasing productivity in the packaging process, reducing costs and maintaining the quality of the packaging for longer, with the aim of increasing its shelf life.

Miguel Ángel Martínez, commercial and marketing director of Saica Pack, said, “at Saica we are very pleased to present Saica Fresh at Fruit Attraction, which marks an important step in our permanent commitment to the fresh produce sector. By offering a fully integrated packaging solution, we not only help our customers optimize their packaging processes, but also enable them to reduce food waste and extend the time their products stay fresh. Saica Fresh embodies our dedication to sustainability, innovation and our commitment to adding value to the entire supply chain.”