APPETITE Creative has announced the launch of a new book offering fresh perspectives on the evolving connected packaging landscape.
‘Connected Packaging: The Game-Changing Marketing Tool’ is authored by the firm’s MD, Jenny Stanley. The book provides an exploration of connected packaging that bridges the gap between physical products and digital experiences.
Spanning nine chapters, everything from the historical evolution of connected packaging and future trends to regulatory and ethical considerations are covered. Packaging legislation, especially in the EU, has been reformed substantially since 2018, and this is described as the first comprehensive book on the topic to include insights and advice for those navigating the wave of change.
“Connected Packaging is not just a trend; it’s the future of brand-consumer relationships,” said Jenny Stanley. “This book aims to demystify the technology and showcase its immense potential for marketers and brands alike.”
Drawing from her experience and Appetite Creative’s position as a specialist in the sector, Stanley offers readers a blend of practical insights, case studies, and future projections. The book also includes a glossary of terms and a list of resources for further reading.
Contributions from industry leaders, including executives from AIPIA, Domino, GS1, Digimarc, PolyTag, Avery Dennison, Koenig & Bauer, Laava, Amazon and Packaging Europe, are also featured.
“Jenny Stanley’s book is a must-read for anyone in marketing or packaging innovation,” commented Ali Azar, global product manager at Tetra Pak. “It offers a clear roadmap for brands looking to stay ahead in the digital age.”
Alice Rackley, CEO and co-founder at Polytag Limited, added, “Jenny is a powerhouse in the world of connected packaging – super knowledgeable, always curious and a keen collaborator. Her energy is infectious and she has regularly brought the industry together to extend the limits of what can be achieved with next generation solutions.”
Rachel Sheldon, sustainability and innovation manager at Greiner Packaging, said, “This book is a game-changer for the packaging industry. It provides invaluable insights into how connected packaging can revolutionise supply chain management and enhance consumer engagement.”
‘Connected Packaging: The Game-Changing Marketing Tool’ is now available to buy from Amazon.
