FOOD packaging specialist Klöckner Pentaplast (kp) has announced it is expanding its award-winning TikTok campaign for its range of single-use, recyclable food-to-go packaging – kp Infinity – to new European markets.
The move aims to educate distributors and foodservice vendors in France and the Netherlands about sustainable packaging alternatives in the wake of evolving regulations on single-use plastics across Europe.
Following the success of its UK TikTok channel, which has seen ‘exceptional’ engagement levels and contributed to winning a Flexible Packaging Association (FPA) Marketing Award, kp is now extending its reach through targeted advertising campaigns in France and the Netherlands. This expansion is designed to increase awareness of kp Infinity, an expanded polypropylene (EPP) based single-use food packaging solution that offers a fully recyclable alternative to non-recyclable polystyrene single-use plastic food packaging.
Vincent Gass, VP strategic marketing & innovation at kp, said, “By engaging directly with food vendors on TikTok, we’re reaching out to our audience on one of their preferred channels and delivering crucial information in an accessible, engaging format. This approach allows us to cut through the noise and highlight the important distinctions between banned or restricted materials and compliant alternatives like kp Infinity.”
By leveraging its TikTok popularity, kp aims to prevent misinformation and ensure businesses across the European supply chain are well-informed about their packaging choices.
“Education is key to preventing businesses and consumers from being misled about packaging compliance,” Vincent Gass added. “Our TikTok campaign is just one part of our broader strategy to lead the transition away from non-recyclable materials in the food packaging sector and ensure that all stakeholders are equipped with accurate, up-to-date information.”
