JAMES Cropper has announced the launch of its latest sustainable solution for the drinks industry – tops and bases for inner bottle packaging made from moulded fibre.
Specifically designed for the champagne and whisky market in what firm called an ‘industry first’, the tops and bases are made from Colourform, James Cropper’s thermoformed, moulded fibre packaging innovation. Made from bespoke moulds, the tops and bases fit the bottle shape exactly and are placed within rigid boxes to ensure ‘perfect’ product protection.
Replacing traditional plastic and foam parts, the fibre products have been developed to support brands in getting ahead of the European Commission’s proposal to regulate packaging waste, which states that all packing shall be recyclable by 2030 and weight and volume of packing are reduced to the minimum necessary while still ensuring functionality.
James Cropper said that not only do the Colourform inserts help brands reduce, or even eliminate, non-sustainable materials from their supply chain, the tops and bases are ‘five times lighter’ than the alternatives. The tops and bases are 100% recyclable, with no dismantling required.
The launch of tops and bases is the newest iteration of James Cropper’s work with the luxury drinks market, which also includes the ‘Chalk Wrap’ with Maison Ruinart champagne and bespoke moulded fibre wraps developed for Bruichladdich whisky bottles.
Scott Jones, business development mnager, moulded fibre at James Cropper, said, “The new tops and bases have been born out of our partnerships with luxury brands who share our vision for the highest quality packaging that never comprises on functionality or style.”
The tops and bases are offered in white, black or bespoke shades on request. Customers can also choose to emboss or deboss a logo.
Scott Jones added, “We are dedicated to inventing packaging that doesn’t cost the earth and helps brands and consumers have the very best product experience whilst contributing to a more sustainable future.”
