CCL Industries, a specialist in label, security and packaging solutions, has opened a new production site in Novi Ligure in northern Italy, catering mainly for the local spirits and beverage industry.
The site includes an art department with printing ink kitchen, while the building itself will be equipped with features such as solar panels and the latest air filtering and air conditioning technology.
Reinhard Streit, VP and MD food & beverage said, “We are looking forward to grow our footprint in Italy – bringing our expertise from our global production network to a local level. We see great potential in servicing world-famous wine and spirits brands locally where there is a high demand for premium and high-embellished labels. CCL has always been a leader in well-crafted product decoration and state-of-the-art printing technology – so this is a great fit for the region.”
The firm will produce pressure-sensitive labels with high embellishments that are typically used in the wine and spirits industry.
“From holographic features to unique label design layered with embellishments to personalised or interactive labelling – everything is possible to produce a label that will help our customers product to stand out on the sales shelf,” Streit added. “Effective and high-end labelling can be a game-changer in terms of driving sales and creating a buzz around products.”
