Anticipation mounting for London Packaging Week 2024

London Packaging Week

WITH just one week to go until London Packaging Week 2024, organiser Easyfairs is encouraging people to secure their complimentary visitor pass before it’s too late.

The two-day event takes place from September 11-12 at the ExCeL in London. Boasting more than 190 exhibitors, over 4,500 visitors are expected to attend to learn more about the latest sustainable and stylish packaging solutions.

“London Packaging Week 2024 is more than just an event — it’s a pivotal moment for anyone passionate about the future of packaging,” said James Montero MacColl, senior marketing manager at Easyfairs UK. “With industry leaders, cutting-edge technologies, and innovative solutions all under one roof, it’s the ultimate opportunity to immerse yourself in the latest trends and advancements.

“Whether you’re looking to discover groundbreaking innovations, engage with top-tier suppliers, or gain insights from leading experts, this event is where you’ll find the future of packaging unfolding before your eyes.”

Attendees will have the opportunity to engage with major brands and suppliers. One highlight will be the inaugural London Packaging Week Innovation Awards, which will celebrate outstanding achievements in packaging design and creativity. A gallery of finalists will be on display and there will be the chance to view the annual Innovation Showcase, featuring some of the most innovative packaging solutions from the past year.

On the first day, Cartier chair professor of behavioural science Ben Voyer will explore consumer decision-making processes. WRAP CEO Harriet Lamb will address the Courtauld Commitment’s role in reducing food waste and emissions. Brompton Bicycle MD William Butler-Adams OBE will discuss the environmental impact of sustainable bike products, while Melvin Jay from Gunna Drinks will introduce the UK’s first aluminium-bottled soft drinks, emphasising sustainability. Additionally, Karolina Michalska and Cadi Pink from LUSH will provide insights into sustainable packaging alternatives, and Iain Amos from Twinings will reveal how integrating consumer neuroscience into packaging design can enhance brand impact.

On day two, Alyssa Auberger, chief sustainability officer at Baker McKenzie, Simon Mason from The Wine Society, and Amy Nelson-Bennett, CEO of Positive Luxury, will discuss strategies for attracting investors and advancing sustainability. Steve Owen from No7 Beauty Company will emphasise the importance of cross-functional collaboration to meet sustainability goals. Lewis Collins from Aircards and Miguel Olarte from Diageo will explore the future of connected packaging, while Kellanova will share insights into how packaging innovations are driving brand engagement.

London Packaging Week 2024 will host four interlinked events — Packaging Première, PCD, PLD, and Food & Consumer Pack — each focusing on different segments of the industry. You can register today to secure your free visitor pass.