A Scotch whisky cream liqueur brand, contained in a unique reusable stainless steel flask, has doubled its national distribution with Co-op in Scotland.
Over 500 litres of Magnum will hit the shelves in over 50 selected Co-op stores around the country.
Located in Kirkcaldy, Magnum’s dedicated new cream production facility and partnership with logistics provider, QAS, is already distributing the product across Scotland, the rest of the UK, Canada, USA, and South Africa.
The latest automated technology means that around 40 bottles of Magnum per minute are flying off the production line, with it bottled in a reusable and recyclable steel flask which keeps the liqueur chilled at optimum temperature without the need for ice.
Edinburgh-based Hemisphere Brands is the global brand agent for Magnum and manages the brand from production planning through to the strategy for market entry, as well as executing the sales, marketing, and distribution plan.
Lee Schofield, director at Magnum, said, “Magnum really is going from strength to strength this year. Not only have we just launched the only global production and bottling centre of its kind in Scotland, but we’ve now just doubled our distribution with Co-op across Scotland.
“By teaming up with Co-op, we’ve carefully selected key retail outlets to help reach local communities in the Highlands and Islands, Bute, Arran, Tiree, Orkney, and the Scottish Borders. These popular tourist hotspots will also help introduce Magnum to UK and international visitors who are looking for a truly authentic Scottish product and souvenir to take home.”
