BERRY Global Group has teamed up with Norwegian brand Aquafigure to deliver a new line of reusable water bottles.
The bottles boast a ‘unique’ design for interchangeable, 3D bottle cards to encourage young people to drink more water.
Intended to provide a ‘bottle for life,’ the 330-millilitre container is made from BPA-free Tritan, described as a widely recyclable, food-approved co-polyester that can endure ‘hundreds of dishwasher cycles’. The cap is manufactured from mono material Polypropylene (PP).
The bottle design allows Aquafigure’s proprietary range of patented PET bottle cards to be inserted and swapped as consumer tastes and trends change. Berry explained that precise internal measurements ensure the bottle cards are self-supporting and remain in place regardless of angle.
The cards are currently available in over 50 different designs including football clubs, The Smurfs, and a limited-edition set featuring superstar striker (and Aquafigure ambassador), Erling Haaland.
“Through our innovation expertise and technical resources, we are delivering cutting-edge solutions that help our customers bring exciting, sustainable concepts to market,” said Joe Horton, sales and marketing director for Berry Agile Solutions. “Aquafigure’s commitment to a reusable bottle highlights the endless possibilities to optimize the consumer experience while advancing a circular economy.”
The bottles and caps are manufactured at Berry’s plants in Etten Leur and Market Rasen. Team members at the facilities worked to ensure the bottle and cap provided a tight seal while still being easy to open for children.
“It has been amazingly helpful to have a single supplier like Berry to partner with us in the development of the bottle and the cap,” said Ørjan Asbjørnsen, founder and MD of Aquafigure. “Berry Agile Solutions provided us with full-service, expert support from day one. And with the knowledge, expertise, and reach of a global market leader, we can be reassured of the capability to scale up as Aquafigure enters new territories.”
