PRICE-marked packs of Jack Daniel’s and Coca-Cola alcoholic read-to-drink (ARTD) cans have been launched in a bid to help convenience retailers provide visible value to shoppers.
The 330ml price-marked cans of the beverage will roll out across the UK from today with a price mark of £2.39.
Coca-Cola Europacific Partners Great Britain Limited (CCEP) explained that price-marked packs are ‘growing in importance’ within independent and symbol convenience stores, with the method delivering reassurance to shoppers that they are getting value for money and in turn this can help drive rate of sale for retailers.
Elaine Maher, associate director of alcohol ready-to-drink at CCEP GB, said, “Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked options from our Jack Daniel’s and Coca-Cola ARTD range a perfect addition to our portfolio to help further grow the £36 million worth of sales achieved since launch last year. In fact, Jack Daniel’s and Cola-Cola Original Taste is already the No.1 SKU in the ARTD category, and a must-stock for convenience retailers.
“We recommend that retailers get stocked up to help drive rate of sale of Jack Daniel’s & Coca-Cola ARTD in their store. And stay tuned for more price-marked news from our portfolio in the coming months!”
