DS Smith has developed a secondary use packaging solution for Funzy, a manufacturer of modular play sofas for children.
The solution is intended for online retail, and designed with multiple secondary uses for the end user. The DS Smith corrugated cardboard provides protection for the customer’s products during transportation and storage, and can also be converted into a shelf and toys for children.
The bottom flap of the packaging is comprised of die-cuts for children to assemble into plug-in figures including rockets and rocking horses, and the material can then be personalised with paint and stickers. The compact corrugated cardboard packaging can be transformed into a shelf.
DS Smith said the packaging design is intended to create a learning process and the unboxing experience itself can be one of ‘excitement and inspiration’ as users are exposed to diverse possibilities of a simple concept in upcycling.
Christian Emeka, supply chain manager at Funzy, said, “We are impressed by the initiative, the high-quality advice, and creative solutions that the team at DS Smith have given us. We finally have beautiful fibre-based and recyclable packaging, and this embodies our core brand values. Our customers will also be thrilled, and after successful test shipping, the DS Smith packaging is ready for series production.”
Julian Rasp, account manager, packaging division, Germany and Switzerland at DS Smith, added, “We are pleased to be working in partnership with Funzy and to be helping them in their contribution to the circular economy. We have designed a bespoke sustainable packaging solution for their high-quality, durable products, and the secondary use of the fibre-based material has the potential to strengthen children’s awareness of reuse and upcycling. The sturdy double-wall packaging ensures safe product transportation as well as accommodating large and small gaming adventures.”
