ROCOL, a manufacturer in industrial lubricants, cutting fluids, and line marking systems, has unveiled a new packaging redesign for its line marking paint product, EASYLINE EDGE.
While there have been no changes to the paint formulations and performance of the product, ROCOL said the redesigned packaging reflects the company’s commitment to innovation and enhancing the user experience.
The changes also reaffirm the business’ compliance with regulations, such as REACH and CLP, with updates made to the safety texts on the packaging.
Other changes include a new QR code on the packaging which takes customers to the EASYLINE EDGE landing page on the website. New pictograms highlight the product’s key selling points, while the new design is also described as presenting a ‘more modern and attractive’ look.
A further change is the addition of the EASYLINE Applicator now appearing at the bottom of the aerosol can, with an angle illustrating that it is part of the system and how to locate it in the applicator.
ROCOL claims this update meets the needs of its distributors by more clearly making the link between the cans and the applicator.
Phillip Clarkson, senior development chemist at ROCOL, said, “We are thrilled to launch the new-look of our market-leading EASYLINE EDGE. The product has been revamped to adopt a new contemporary look, and to ensure our continued compliance to ever changing industry regulations.
“ROCOL is committed to ensuring it brings the best products to market, with our customers at the forefront of our decisions.”
