HUNTER Luxury has announced the launch of its Astro Advent Marketing collection, a trio of brand solutions centred around the joy of gift giving.
The new range, featuring a calendar-like chest, a travel bag, and a folding wash bag, is described as offering ‘luxurious and versatile’ gifting solutions throughout the year.
The range works as a customisable ‘off-the-shelf’ foundation for brand customers to put their stamp on while controlling production costs.
The three products are as follows:
- 24-day Advent Chest: A folding box board carton with 24 folding boxes inside, offering a ‘classic’ advent experience with ‘contemporary flair’.
- 24-day Advent Travel Bag: A recycled nylon bag with removable strap, containing 24 folding boxes, blending travel trends with ‘premium’ gift packaging.
- 12-day Advent Folding Wash Bag: A hanging wash bag made of paper woven material with a recycled nylon lining, housing 12 folding boxes.
Mandy Bocker, product inspiration manager at Hunter Luxury, said, “The name ‘Astro’ comes from the Latin word for star, and we believe that gift-giving should make everyone feel like a star. The Astro Advent Marketing collection exemplifies our thoughtful and measured approach to luxury gift packaging.
“A key driver for us through development was getting away from the idea that gift giving is exclusively seasonal. Consumers don’t see it that way, so why should brands? So, in response, we’ve crafted a range that transcends traditional Christmas advent calendars, offering our customers the flexibility to create memorable unboxing experiences for various occasions throughout the year.”
Hunter Luxury added that the collection provides ‘environmentally-conscious, multi-purpose’ gift packaging solutions that cater to the tastes of modern consumers. Each product in the range features recyclable materials and reusable components.
“Each piece in the Astro Advent Marketing collection is meticulously designed to be both visually striking and functionally versatile,” added Mandy. “While we typically focus our activity on bespoke solutions, with this range we’re showing a standardised product line that can be effortlessly customised and built upon to suit any possible occasion.
“The possibilities are endless, and there is of course a significant cost advantage for our customers. From Mother’s Day to Valentine’s Day, these packs can be tailored to suit any brand’s unique vision, helping them forge deeper connections with their clientele.”
The number and configuration of boxes within each product can be customised to meet specific brand requirements.
