COCA-Cola and Oreo have teamed up to launch an exclusive and limited-edition drink in ‘sleek’ packaging featuring a ‘captivating’ design.
The launch comes in celebration of friendships, with the brands looking to champion and celebrate what it means to be ‘besties’.
Packs of the new drink are adorned with the distinctive Oreo cookie embossments and stacked Coca-Cola bottles, whilst QR codes will take consumers to an exclusive platform which will allow friends to merge music tastes and enjoy together via Spotify.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners (CCEP) GB, commented, “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales. In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand, and there was a sustained volume sales increase for the overall brand in the months that followed each launch – helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail.
“This is our boldest Coca-Cola Creations limited-edition yet, born from a partnership between two iconic brands. We’re confident that the great-tasting Oreo cookies flavour, bold packaging design and exciting digital experience platform will further engage new and existing shoppers, and we’re working with customers to help them take full advantage.”
Eugenia Zalis, global head of marketing and brand for OREO, Mondelez International, commented, “At Oreo, we strive to identify fresh ways to excite consumers and with this collaboration, we have truly upped the ante. The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
