CATHEDRAL City has launched the expansion of its kids snacking range with a new product in ‘eye-catching’ packaging.
The new Cathedral City Bites features child-friendly ‘tear here’ instructions on packs to improve accessibility and ease of use for kids when enjoying their lunch boxes or snacking on the go.
The line will join the brand’s existing range of kids snacking products, including Cathedral City Nibbles which recently underwent a packaging refresh. The new design offers a ‘fun and fresh’ look, with blue as the hero colour to improve shelf stand out to parents, and has resulted in a 12% reduction in packaging material – the equivalent to 10.2 tonnes.
Lissie Bernard, brand manager at Cathedral City, commented,“We have seen a noticeable demand for more nutritious lunch box snacks that don’t compromise on taste or convenience. Our new Cathedral City Bites perfectly meet this demand by combining the delicious taste of Cathedral City cheese with a nutritious and tasty snack in a child-friendly format.”
