Refill innovation provides natural solution for cosmetics brand

La Rosée deodorant

FRENCH natural cosmetics company La Rosée has teamed up with Berry Global to co-develop a refillable stick for its best-selling deodorant.

After two years of research and development between La Rosée and Berry Global development teams, the La Rosée déodorant is now available in pharmacies across France.

The formula contains 99% natural ingredients and complies with a strict formulation specification that includes no aluminium salts or alcohol. La Rosée wanted to match these natural credentials with a packaging solution that was also kinder to the environment. Key criteria included a reusable pack with no over-wrapping or secondary packaging that could contain recycled material.

The pack also needed to be watertight, offer convenience and ease of use for consumers, and be aesthetically pleasing.

“We wanted a pack that reflects all of the strong values of La Rosée in terms of our commitments to the environment and also maximises the consumer experience,” said Mahault De Guibert, co-founder of La Rosée.

Berry’s Exclusive Refill enables consumers to continuously use the same deodorant stick, with a specially designed refill that also cannot be used on its own. The mono-material polypropylene (PP) construction of the refill solution is said to offer a weight reduction of 62% compared to a full stick.

The 50ml size provides ‘convenient, accurate, and hygienic’ application of the deodorant, and there is no need to touch the formula. The refill process is also designed to reduce contact with the product and enable consumers to refill the deodorant in under a minute.

Berry explained the cylindrical design of the Exclusive Refill with a square edge and pure straight lines enhances on-shelf presence, with bespoke La Rosée branding for full personalisation.

While initial production of the new stick was in virgin PP, Berry and La Rosée are working to switch the Exclusive Refill to include Berry’s proprietary CleanStream recycled PP for contact-sensitive applications.

“We are delighted to have collaborated with La Rosée in the success of this project,” added Antoine Rousset, sales market manager – personal care at Berry Global. “Reuse is a key element of our ongoing sustainability strategy, and we are now working with La Rosée in the development of further refill solutions. The lightweight 200ml Prima refillable jar has also just been launched and there will be more to come!”