COVERIS has announced the launch of a new range of fibre-based hot-to-go packs.
The packaging firm said it was targeting growing demand for hot eats, as well as reducing waste through its recyclable ‘heat in pack, eat in pack’ offer.
Coveris’ HEAT packs utilise a fibre-composite, dual-ovenable printed board to enable hot-to-go products like pastries, wraps, potato wedges, goujons, pastas and pizzas to be cooked in-pack, merchandised in-pack, and then eaten in-pack as a hot-hold solution.
The recyclable packs are said to boast ‘advanced’ heat retention and protection to provide a fully-enclosed fold-up board solution, with no requirement for additional wrapping.
Having recently launched the new snack packs for Rollover chicken nuggets and jalapeño cheese poppers, packs are currently available at hot-food counters in convenience retail and forecourts nationwide.
Paul Robertson, food-on-the-move sales director, said, “HEAT is a game-changer for the food-to-go sector. Providing the packaging of the future, our hot-to-go packs allows for a whole new category of products to be made available to consumers in a sustainable, convenient and added-value way.
“Enabling the food-to-go fixture to also be extended beyond traditional lunch time occasions to support increased breakfast and dinner offerings also provide endless opportunities for NPD within the category.”
