DIET Coke has launched personalised cans and bottles featuring over 150 names in a bid to elevate drink breaks.
The brand is also offering 4,000 opportunities to win a personalised can for those unable to find their name in store – with consumers able to scan an on-pack QR code to enter.
Louise Maugest, senior marketing director at Diet Coke, said, “We know how much our fans love a Diet Coke break – taking time for themselves in the midst of their busy lives – so, it made perfect sense for us to make that time even more special. We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in store by tagging @DietCokeGB.”
