COLD chain packaging solutions provider Hydropac has appointed Colin Rowland as the company’s new MD.
Colin is said to have played a crucial role in the initial development and growth of Hydropac, and now returns to spearhead the firm’s ambitious growth plans.
“Quite simply, my love for Hydropac drew me back,” he said. “It’s in my blood, and I feel very passionate about the business I helped build.”
After a brief departure in 2021, Colin was inspired to return following discussions with Hydropac’s new owners, Bunzl. Since his last tenure, Hydropac has benefited from the support of Bunzl and has established a closer relationship with its sister company, Coolpack, in the Netherlands.
Colin’s initial focus will be on understanding Hydropac’s current operations to identify areas for improvement.
“I want to ensure our employees are front and centre of all changes,” he added. “Employee engagement, production efficiencies, machine development, and new product innovation are top priorities.”
He acknowledged the challenges ahead but is confident in Hydropac’s ability to innovate and lead the market.
“Innovation has always been at the heart of what we do. I’ve watched with interest the rest of the market replicate what we have done, with Reflective-Air liners being a good example, as well as our HydroFreeze and EasiFreeze water-based ice packs and quilted ice sheets. We must always be ready with the next best innovation and it’s an area I need to ensure we deliver on over the coming 12 months. Watch this space!”
